If you want your voice to be heard by the world, it is mandatory to adapt to On-page SEO techniques that can provide a high rank to your site.
A strong online presence ensures the desired boost in your business sales! As search engine optimization has become the major factor in boosting your website’s rank, just everyone is focused on learning the best on-page SEO techniques.
Often, new bloggers don’t have a ready on-page SEO checklist which thwarts them to get the full advantage of their business.
The SEO effectiveness of your site can bring a win-win situation for you and promote your site like never before.
What On-page SEO exactly is?
When you open Google and type the word “on-page SEO” on it, it will explain it as a technique of optimizing web pages in order to rank them higher as well as to earn more valuable traffic in all the search engines. This type of SEO is basically related to a web page’s content & HTML source code that requires to be optimized. Off-page SEO, on the other hand, is directly related to the links as well as other kinds of external signals.”
The On-page SEO is related to the whole aspects of a webpage that is responsible for improving the rank of the search results. One of the major factors when it comes to on-page optimization is the relevance of a web page.
You need to remember that you have a few seconds to grab your audience and if your web page is not optimized then it will be very hard for you to stay in the competition. The longer the interaction between your webpage and the visitors, the better your webpage is ranked in the search engines.
Once you understand how to apply on-page SEO strategies and techniques, you will be able to witness a great amount of traffic on your website. While applying such techniques, you need to undergo a thorough research to see as to how these strategies affect the ranking of your website.
1. Title Tags
Of all the tags used in a webpage, the title tag is the most important of all the tags and is visible to the search engines for organic results as well as for paid ads.
The title tag provides important information to a page. Google, while ranking the pages, sees the title tag and compares it to the other content written on the page.
A title tag HTML code looks like this: –
<title>What is SEO<title>
Now, you need not be confused on writing title tags as Yoast SEO plugin of WordPress lets you create a customized title tag according to your interest.
One thing to be kept in mind while writing any title tag is that you should write less than the character limit so that all your tiles should be displayed in a proper way.
Your title tags should be unique and appealing to your audience. You should also make sure to include vital information in them such as your keywords as well as the location of your business.
2. Meta Tags
Proper implementation of on-page SEO techniques is mandatory for every site. If you are not applying these strategies you are missing out on a great traffic on your site that will dramatically affect your website rankings.
Meta tags are the tags that offer information to the search engines about a particular page. By putting right meta tags, you will be able to influence your audience and grow the click-through rate.
3. Heading Tags
It is beneficial to include heading tags in your blog. H1 is the most important heading tag and it is recommended to include one H1 tag on a single page. Also, include h2 or h3 tag as subheadings.
Headings nicely separate the multiple sections of a particular page. You will be highly benefitted by using them in terms of SEO and usability of your website.
4. Meta Descriptions
Writing proper Meta descriptions while doing on-page SEO is also very important as they explain right info about a particular page. Although they are not considered to be direct ranking factors, yet they are really important for the search engines to identify the topic of the page.
A properly written meta description creates a high click-through rate with higher chances of conversions. Although Google pulls a particular excerpt of a content piece, yet it is advisable for you to write meta descriptions for every single page of your website.
5. Usability Factors
Headings, as well as subheadings, separate the page that makes every presentation look crystal clear. By using subheadings users can easily navigate through a page. If you are likely to change the subject or want to discuss a diverse aspect of a particular service, then you should use h2s. If you want to break the information further, then it is recommended to use the h3 tag.
6. SEO Factors
The words used in the page title and in the heading tags should clearly complement with each other. This helps the users have a crystal-clear perception of a particular page. The SEO algorithm compares the content under each heading tag for establishing the relevancy.
7. URL Strings
Make sure to use concise, short and easily comprehensible URL strings as short URLs rank better than the long ones. So, you should look for creating the right URL as they are considered better. One more thing you should consider in mind is that each word in the URL string is separated by a hyphen and not by an underscore.
8. User-Friendly and Valuable Content
Your content should be completely in sync with the specifications of the users. Your content piece should tell something valuable about your product or service so that the buyers have an urge to buy them when reading about them. All your writeups should be unique so that everyone should come to your site in order to get unique information.
You should consider content to be your voice and write in that way only. You should know beforehand the value of your content and the purpose for which it was written.
While creating your content, make sure to provide rich information to the readers so that they would come back to your page. They would read your content or contact your company if that solves their problems or issues.
9. Content with Right Keywords
Content with focus keywords is of much importance as they can target multiple queries. A blogger can create meta keywords just like meta tags for a particular service or product page which is targeting a number of queries.
If you want to get the most out of your on-page strategies, it is better to perform a thorough keyword research. The more you will understand the keywords, the more you will be able to drive traffic to your site.
10. Internal & Outbound Links
Links matter the most in your SEO practices. Getting quality links from best sources and higher domain authority sites are going to benefit your site the most. It enhances the rank of your site and also provides value to the users.
To get links, you should initiate a strong link-building campaign that should be completely focused on enhancing the site’s traffic. Internal linking between your website’s pages will help in improving the crawlability of your website by Google.
When you link the pages of your site internally, the users’ staying time on your site becomes longer as now they have access to a number of links on a single page. So, they want to get more information out of a blog by clicking on these links and reading your other posts.
11. Optimizing the Images
Adding images to your post is always beneficial as it surely enhances the experience of your site visitors. However, you need to optimize your images to get complete benefit out of them. Write keyword in the alt text section of the image and make sure to write catchy & unique titles.
Bloggers should also optimize the alt tags of their images so that Google can identify everything about a page. Your alt tags should describe your images to the users thereby providing value to a page.
Using small images is quite beneficial for your blog as larger images let your webpage load faster. This is not good for your website visitors as they won’t visit your site if it takes longer than the normal speed.
12. Mobile Responsive
To improve your on-page SEO, your site should be mobile-friendly. The reason is that a maximum number of people use mobile phones these days to surf the internet. Mobile responsive websites offer more brand value to your website as it will be seen by a large number of mobile users.
So, if you are a site owner then do check whether your site is mobile friendly or not with the help of online tools. If it is not a mobile responsive site, then make it mobile responsive instantly to get more and more users to your site.
13. Site Speed
A website loses its value if it’s page load speed is slow. A user will switch to other sites if your site’s speed is not normal. If you are able to satisfy your visitors, then you will be able to attract them to your product and services.
14. Optimized Pages
Every website owner’s goal should be to optimize his pages perfectly. Right from the page’s appearance to backend related technical aspects, everything should be in perfect order.
A completely optimized page has the below-mentioned features: –
- Quality Content
- Proper Meta Tags
- Structured Data
Make sure to implement your meta tags, headings, and title tags to get best results. Also, always aim for writing quality content. Once you are done with all such requirements, look your site’s status in Google analytics and search console to get a better idea of its performance.
Keep it in mind that your end goal should be to attract more and more readers to your site and a proper implementation of on-page SEO tactics will do it for you.